Peer pressure through social media has impacted consumption more than any other marketing strategy.
Consumerism is rampant and all around us.
At school, there are the same products across the classroom.
Stanley cups on nearly every desk, iphones in every bookbag, and LuLuLemon on many bodies. If the right person has the trendy item, then often everyone else does, too.
“Social media has drastically impacted consumption as well as impulse buying,” Abigail Custer, junior, said. “For example, when scrolling on Tik Tok, there are so many advertisements for various brands.”
Another student said that celebrities on social media also impact consumption.
“If a certain celebrity has it, people think they must have it too,” Jamesha Chalmers, junior, said.
Many students have been victims of marketing on social media.
“I impulse-bought a beachwaver off of Tik Tok,” Custer said. “The user was offering coupons, and there were reviews left that made me want to buy it even more.”
Another student bought something similar because of smart marketing strategies.
“I bought a self-rotating curling iron because the ad made it look quick and easy to use,” Brooklyn Rigney, junior, said. “I really like it, marketing or not.”
Some students thought specific items were over-hyped like vapes.
“Influencers vape and broadcast it to children making it seem like it’s ‘so cool’ even though they are unhealthy and kill you,” Rigney said. “Stanley cups are over consumed; however, they break and are expensive.”
